You might be aware of the E-A-T principle of Google, right? E-A-T means Expertise, Authoritativeness & Trustworthiness. Some might find it challenging to achieve this theory for their site. Don’t worry; we have a solution, and the answer is – to embed Google Reviews widget on the website.
As an entrepreneur, you might know that exhibiting customer feedback has become necessary for marketing. And by choosing to add Google review widget on a website, you can initiate building trustworthiness for your brand. But if you still have a dilemma using Google Reviews Widget, this blog is an exclusive guide to clear your doubts.
An Introduction Google Reviews Widget
Technically speaking, the Google reviews widget works like a functional block on your site that showcases accumulated Google consumer reviews in a presentable manner. The Google Review widget helps your brand win the trust of your site visitors.
Brief about How Google Review Widget Functions
Let’s suppose you have a restaurant and a website, and you want footfall. For your website, you can embed a Google reviews widget on the website to flaunt what people think about your place, what they enjoy, your ambiance, and much more.
The Google Review Widget on site can assist people in making their choice and drive conversions. But more importantly, it constructs a social proof of your eatery. To achieve these perks, we recommend using any social media aggregators. These fantastic and easy-to-handle tools enable you to embed Google review widgets easily on your website.
These tools also allow you to personalize your widget, like the freedom to change layouts & themes of your device. That improves the overall feel of your website. Also, you have the moderation panel. It helps you remove the content you do not wish to exhibit on your widget. While at it, you also have the leeway to lay your hands on custom CSS features. The custom CSS feature adds another level to your customization game.
How Google Reviews Widget On Website Provide You An Edge
As said by Bright, 95% of consumers read reviews online to learn about local businesses. And by adding a dedicated Google reviews section on your website, you can enjoy the following advantages.
A). Provide Information About Your Business
People understand people. Your website visitors may not understand the product due to the heavy jargon that you might be using on your site. But they will appreciate something said from a consumer perspective.
Reviews you showcase on your site might help you to reflect your own business in a positive light. Since the reviews you will put on view will be in colloquial language, your website visitors will understand your product and business in a better way.
B). Aids In Winning Trust
One thing that keeps your business going is the confidence your present consumer shows in your brand. You can show off these happy experiences from your consumers on your site with the help of the Google reviews widget. For instance, some customers had a considerably satisfying experience but forgot to leave feedback. What you can do is – you can reach out to them. You can ask them to give brief feedback on the platform, and with the review widget, you can flaunt them on your site. This might help you in winning the trust of your potential customers.
C). Help You To Win More Loyal Customers
You might not have realized it, but when customers see happy feedback on any particular website, it might well also be other customers sharing their experiences about your business. Following the trend, it could happen that your other consumers might also look to gain the spotlight of your website. The entire process of presenting reviews on the website makes the end customers feel valued. Eventually, helping you in acquiring more loyal customers.
And as you get more loyal customers, they might likely participate in your upcoming marketing campaigns.
D). Boosts Conversion Rate
Having a reasonable conversion rate plays a crucial role in business. After all, it also works as proof of the relevancy of your website traffic. And if you look at it from a customer’s perspective, they have many options. Why would they choose your business? In such situations, customers search for authentic testimonials and feedback.
And this is another place where the Google Review widget comes into play. Using Google Review on the website might also help visitors make purchasing decisions faster.
The arrival of the internet has changed marketing trends. People now count on feedback from actual users. They love to know how people perceive your brand. Believe it or not, a Google Review widget can work like magic for your business. It is a great way to win the faith of your customers.
So it is high time that you understand – choosing to embed Google reviews isn’t merely a marketing movement but an essential for your brand. After reading the blog, we hope you are fully aware of the benefits of the Google reviews widget. And might have cleared your doubts.